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Thunderstorm FX® is 3D product animation services company creating videos for engineering, manufacturing & technology industries

We create stunning 3D product animations and cinematic sequences that help products reach their potential in the marketplace. The 3D animated videos we produce visually communicate your message and all of the unique properties that make your products special. What it is. What it does. What it really looks like. And how to use it.

Continue reading to find out more and view examples of our specialist product CGI animation solutions.

What is Product 3D Animation?

Product 3D animation is a process used to create digital films using virtual replicas of real-world objects. It is often referred to as animated video production. As with 3D product visualisation, the first step involves building accurate 3D models of all the objects that will feature in the film. This might include products, characters, vehicles or entire environments depending on the type of 3D animation being produced. The 3D models are then textured (the process of applying a virtual material to the surface of the 3D model) and animated as required to match the instructions in a storyboard. We frequently create 3D product animations to visualise the benefits of mechanical engineering, lifestyle and technology products in ways that just wouldn’t be possible using a physical camera.

3D product animations can be produced in a variety of different creative styles that include photorealistic, non-photorealistic (NPR) and bespoke styles created just for your product or brand. Photoreal 3D animations tend to mimic the results of live action film, making them ideal for high-end product marketing materials. Non-photorealistic 3D animations can rendered in a variety of unique creative finishes that frequently include cartoon, sketch, x-ray, illustration and technical outlines. This style of animation can be used for just about any purpose but is most commonly used for product explainer and installation videos.

Product 3D Animations:

This type of animation can be produced using physically-accurate virtual materials, illumination and camera settings

Photorealistic 3D Product Films

This type of animated product video is the perfect choice For high-end marketing materials that need to stand out and make a positive impression on your audience. Photorealistic 3D product animations also provide a great alternative to live action films, without any of the limitations associated with physical cameras and equipment. This is because the final results are often indistinguishable from live film, so they’re ideal for product launches and advertising campaigns.

We can create photorealistic 3D Visualisation animations of your product on any background, in any environment

3D Product Animations = Unbeatable Value & ROI

3D assets from product animation projects can be reused and repurposed in the future. 3D models can be optimised and uploaded to interactive platforms or isolated to produce unique 3D rendered imagery / CGI’s. We can also export selected frames of your animation for use on your company website, so the possibilities are endless.

Ideal for high-end engineering marketing materials that wouldn't be achievable any other way.

3D Product Animations = Unbeatable Value & ROI

All of the 3D assets used in a product 3D animation can be reused and repurposed in the future. 3D models can be optimised and uploaded to interactive platforms or isolated to produce unique 3D rendered imagery / CGI’s. We can also export selected frames of your animation for use on your company website, so the possibilities are endless.

Ideal for high-end engineering marketing materials that wouldn't be achievable any other way

Mechanical Engineering Product Animations

The engineering animations we produce help audiences to understand what your product is, what it does and why they need it. Making this style of 3D product animation perfect for  businesses that want to visualise something that would be impossible to achieve using live action film. This might be because it’s too dangerous, prohibitively expensive or physically not possible. Whatever the reason, the specialist engineering animations we produce are the solution to this problem and will result in more sales and greater exposure.

3D PRODUCT animation SERVICES

Virtual 3D representations of your product that can be visualised and animated in any way imaginable

Virtual photography solutions for visualising the appearance of your products without limitations

Full range of 3D design and animated video production outsource services for  marketing companies

Interactive content that makes it possible for audiences to engage with your product in new ways

Product installation videos can be produced in a variety of different visual styles to suit your brand

3D Product Animated Explainer Videos

Product animated explainer videos are the solution you’ve been searching for when you need to simplify complex processes that might be difficult to describe using data sheets and traditional photography. This makes them ideal for visualising installation, maintenance, repair and replacement procedures. And, for showing your audience exactly what your product does and why it’s essential.

Perfect for technology and software companies that want to stand out and get noticed

Animated Video Production

Got a story to tell? Want to create some online hype surrounding a new product? Animated video production is the solution and will bring fun and excitement to your sales message so people remember it. With compelling narratives and visual content only possible when using 3D animation. Amazing locations. Incredible scenarios. A cast of thousands. Our 3D animated video production solutions will make it happen.

We can visualise even the most complex medical procedure, product design concepts and more

Medical 3D Product Animations

Specifically relevant and useful for medical communication agencies and product designers. Medical 3D product animations make it possible to travel inside any part of the human body, so you can visualise medical procedures and specialist tools in action. Medical 3D animated videos can be produced in a variety of different creative styles that frequently include photoreal, illustrative and technical.

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+44 (0)1625 265932